Commerical Real Estate: Franklin Street

Franklin Street is a full-service commercial real estate firm headquartered in Tampa, Florida, with offices across multiple markets. As a Marketing Specialist, I support both corporate initiatives and individual brokers across all lines of business, creating strategic marketing materials that help position properties, win clients, and strengthen the company's brand presence.

My role combines graphic design, branding, and marketing strategy. I develop a wide range of client-facing materials, including offering memorandums, broker packages, pitch decks, presentations, property flyers, email campaigns, advertisements, event materials, and signage. Working directly with brokers and leadership, I translate complex real estate information into polished, effective marketing assets that support business development and drive results.

As the company continues to grow, I have the opportunity to help modernize and standardize marketing materials across multiple service lines. I audit existing collateral, identify opportunities for improvement, and redesign templates and marketing packages in Adobe InDesign. This includes refining content hierarchy, improving usability, and establishing visual standards that elevate the overall quality and consistency of client-facing materials.

Because each service line serves a unique audience, I develop flexible design systems that balance customization with a cohesive brand identity. These templates allow teams across the company to create professional, on-brand deliverables while adapting materials to specific properties, clients, and markets.

Alongside larger branding and template initiatives, I provide ongoing marketing support for brokers and corporate teams, managing a high volume of projects in a fast-paced environment. This role continues to strengthen my ability to create strategic, visually compelling marketing materials while maintaining consistency across a growing commercial real estate brand.