Case Study: Founded 7:24

Founded 7:24 is a Christian apparel brand I created as a personal passion project, giving me the opportunity to explore branding, product design, and visual storytelling in a way that felt both meaningful and creatively challenging. Inspired by faith and personal values, the brand was built around creating apparel and products that serve as everyday reminders of purpose, identity, and truth.

Through this project, I designed a collection of products including t-shirts, hoodies, tote bags, and other branded merchandise. Each piece required a unique design approach, allowing me to experiment with typography, illustration, layout, and apparel-specific design techniques that differed from the corporate and real estate work I was accustomed to creating.

Beyond the product designs themselves, I developed promotional graphics and marketing materials to support product launches and brand awareness. This included creating social media graphics, product mockups, and branded visual content that helped bring the designs to life and communicate the overall vision of the brand.

Founded 7:24 gave me the freedom to explore a more expressive side of design while strengthening my skills in brand development, merchandise design, and visual communication. The project challenged me to think beyond individual graphics and consider how every touchpoint—from apparel to marketing materials—could work together to create a cohesive and meaningful brand experience.